Economic Development

Posted on: September 6, 2017

County Tourism Revenue Continues to Grow

2016 Tourism Growth

Tourism revenue for James City County reached $417 million in 2016, a 2.1% change over 2015. Local tourism-related taxes were $17.5 million, a 4.1% increase over 2015. All data was received by the Virginia Tourism Corporation (VTC) from U.S. Travel Association and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home. County tourism revenue has continued to grow over the last five years.

“The County is home to the World’s Most Beautiful Theme Park (Busch Gardens), miles of outdoor adventure and great places to dine and shop. It’s no surprise that tourism revenues continue to grow and I look forward to continued growth and successes for James City County in 2017 with the opening of Billsburg Brewery,” stated County Administrator Bryan Hill.

Data released by the U.S. Travel Association reveals that all regions in Virginia posted an increase in tourism revenue last year. According to the U.S. Travel Association, tourism in Virginia generated $24 billion in travel spending. Tourism also supported 230,000 jobs in the Commonwealth and $1.7 billion in state and local taxes. The increase is largely attributed to Virginia’s tourism development all around the state, including: new hotels, restaurants, agritourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, attractions and so much more. Virginia’s changing tourism product makes the Commonwealth a destination for authentic travel experiences and thriving communities.

The Virginia Tourism Corporation receives its annual economic impact data from the U.S. Travel Association. The information is based on domestic visitor spending (travelers from within the United States) from per-person trips taken 50 miles or more away from home. Detailed economic impact data by locality is available online.

Media Contact:

Amy Jordan, Economic Development Director

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